As a Blogger I have had the opportunity to work with some amazing PR companies and Brands and show off some amazing products… but I am not sure anything has hit closer to home than when I received an email about a new campaign with Special K – #FightFatTalk.
The thing is… I am totally guilty of Fat Talk. I berate myself – jokingly…mostly – about everything from my “Thunder Thighs” to my “Jones Chin.” And while I may be laughing, truth is these are things that really knock down my self esteem on a daily basis.
But what’s worse is that I am not alone, nor even in the minority. I have heard Fat Talk from my friends… my family… and even my daughters. Somehow Fat Talk has become perfectly acceptable behavior… but Special K and Tyra Banks are hoping to put a stop to that with their #FightFatTalk campaign.
From “joking” about cankles to destructive self-deprecation, fat talk has become part of ordinary conversation, spoken without a second thought. We believe that fat talk is a barrier to managing our weight and, when so many women are doing it, we’re all further from reaching our goals. We’ve proven a positive approach is the key to weight management success. So let’s join together to silence negativity and shout for positivity.
The FightFatTalk video (which can be seen here) shows women shopping in a clothing store, but the normal retail tags have been replaced with some of the comments that they have made about themselves online. It really hit home for me because all of those things I have heard myself – either out of my mouth or someone I know and love.
Special K even believes that Fat Talk may be inhibiting our weight loss efforts… which I thought was an incredible concept. As a firm believer in the Law of Attraction, I never considered that my struggles to lose weight my be linked to the fact that I berate myself about it daily.
So I am joining in the campaign to #FightFatTalk and I am getting my friends and my girls involved as well. It’s time to STOP letting it be ok. It’s time to stop beating ourselves up – even “jokingly.” It’s time to stop being our own worst enemies and changing the way we think about ourselves and our bodies. Just Shhhh…
Will you join the Fight Fat Talk campaign?