Brancott Estate has released a new mobile app which turns every bottle of Brancott Estate wine into an interactive experience! The Brancott Estate World’s Most Curious Bottle App gives you the ability to scan a QR code from a bottle of Brancott Estate wine to learn what food is an ideal match, take a tour of the winery, and more.
The World’s Most Curious Bottle app basically lets you learn everything you ever wanted to know about Brancott wine, the vineyards, and their history. There are 14 unique experiences you can explore and learn.
Named the ‘World’s Most Curious Bottle’, the smartphone application (app) is the next step in the Brancott Estate ‘Stay Curious’ campaign, letting wine lovers see where their curiosity will lead them by transforming a bottle of Brancott Estate into a portal for both entertainment and wine-focused education.
Check out their video:
I am excited to check this out. I am certainly no “wine connoisseur” nor do I ever see myself being, but I do think it is neat to learn more about wine and the process it takes to get from the vineyard to my glass.
I also love when a company and a brand stays up with technology and trends – which the QR Codes certainly are! I hope more companies and brands do this as I can think of all kinds of cool ideas to add to the app… hmmm… maybe I should write Brancott…