Why do trees rock? Ask any child this question and you are probably going to get an answer that YOU haven’t thought of! That is the thought behind Scotties Facial Tissue #TreesRock Video Contest. When I asked Midge this question, she said “Duh, because you can climb up in them and see EVERYTHING!!!“… and then she quickly scampered off to show me exactly what she meant. I thought about the shade that trees give and how they help the air… clearly I have hit *that* age. But the truth is Trees Rock for a LOT of reasons, and Scotties Tissues wants to showcase them all.
Scotties Facial Tissue announces the launch of their 4th annual TREES ROCK! video contest and, new this year – the addition of an essay component. The contest has expanded, and now encourages individuals or groups of kids in grades 3, 4, and 5 or 6, 7, and 8 to submit a video about the importance of trees. In each group, the grand prize winner (determined by a national vote) will win $10,000 for their school to use towards a sustainable project. The remaining 10 finalists in both groups don’t leave empty-handed either and can walk away with prizes ranging up to $7,000.
Not interested in video? Essay entries can be submitted online at www.ScottiesTreesRock.com and winners will be announced monthly and be awarded $250 in gift cards.
Scotties created the Trees Rock program out of a passion for the environment and a desire to share the message of sustainability to students. Despite the decline in environmental education at schools, studies have proven that learning about nature enhances “critical thinking and basic life skills” along with establishing “increased engagement and enthusiasm for learning and reduced discipline and classroom management problems”. An increase in environmental education not only helps students in science, but in other subjects such as reading and math. Scotties has conducted outdoor classes and tree plantings throughout the country and seen firsthand the passion and excitement from young people when they learn about the world around them.
“We are thrilled to be in the 4th year of the Trees Rock program,” said John Robertson, Director of Marketing for Scotties Facial Tissues. “We are delighted to see them engaged and excited about the environment and we hope to encourage them to become good stewards of the earth someday.”
The TREES ROCK! contest centers around educating kids not only on the importance of trees but as part of a bigger picture of sustainability within the community as a whole. From all of the video entries, 12 finalists will be announced in December 2013 and will go to a public vote on www.ScottiesTreesRock.com to choose the winner. The winner will be announced in February 2015 and the winner event will take place in April 2015.
Why do YOU think Trees Rock?